MARKETING SERVICES

Strategy & Planning

  • Marketing strategy development
  • Market research — market opportunity/threats research, competitive research, strategic positioning research, brand perception research, consumer insights research, key audience analysis and prioritization research
  • Target audience research — influencer, demographic, psychographic, perception, usage, preference research
  • Creation of marketing campaigns as well as integrated marketing campaigns (multiple marketing functions happening simultaneously)

Implementation

  • Implementation of integrated marketing campaigns and tactics
  • Digital marketing campaigns (often includes creation of website landing page or micro-site)
  • Social media marketing campaigns
  • Viral and grass roots marketing programming
  • Interactive and internet-based communications — html email marketing campaigns, websites and podcasts
  • Corporate social responsibility (CSR) campaigns
  • Cause marketing campaigns
  • Special event planning —  press conferences, grand openings, trade shows, and product launches
  • Internal communications and employee engagement programs
  • Contest creation, implementation and oversight
  • Awards creation, implementation and oversight
  • Influencer seeding
  • Word of mouth marketing campaigns

Management & Reporting

  • Ongoing campaign management and oversight
  • Frequent updates and formal reporting based on client goals
  • Custom report generation of results based on client’s preferred methodology